Social Listening Dashboard FAQ

This dashboard is designed for communications strategy and planning, not in-depth research. Use it to: 

• Develop proactive marketing and communications strategies 

• Identify trending topics and language for content creation 

• Find gaps in conversations where you can add value 

• Gather real-world stories and anecdotes for campaigns 

• Optimize SEO and social media copy 

• Identify potential collaboration opportunities 

The software operates within privacy restrictions and only captures a representative sample of online content—not every public post is accessible. The data is best understood qualitatively rather than quantitatively. While the numbers are useful for relative comparisons, they don’t represent the complete volume of online conversations about these topics. 

The dashboard was built and is maintained using an extensive dataset of keywords and phrases, but sometimes unrelated or offensive content gets pulled in, and relevant content might be missed. We regularly monitor and fine-tune our data, but if you notice trends of inappropriate content or significant missing conversations, please reach out to us.

The dashboard was built and is maintained using an extensive dataset of keywords and phrases, but sometimes unrelated or offensive content gets pulled in, and relevant content might be missed. We regularly monitor and fine-tune our data, but if you notice trends of inappropriate content or significant missing conversations, please reach out to us.

• • Adjust timeframes: The dashboard defaults to the last seven days, but you can change the date range using the controls in the top right corner

• • Interactive exploration: Most widgets are clickable—for example, click on words in the word cloud to see real examples of their use in conversations

• • Drill down: Use the different sections to move from high-level trends to specific conversations and stori

Remember that social media algorithms favor divisive and controversial content, and bots can drive hollow conversations. The most widely circulated posts don’t tell the complete story. Authentic engagement differs from reach when it comes to understanding real influence—a smaller Reddit thread with thoughtful discussion may be more valuable than a viral tweet with thousands of likes. We’ve designed our visualizations to give you both volume insights and opportunities to dig deeper into meaningful conversations.

Right now we have the National Dashboard available, with state-focused dashboards and additional options coming soon.

This section shows the specific language people use when discussing health equity topics. The word cloud highlights words with the most engagement—use these insights to inform your SEO strategy, identify relevant hashtags and optimize social media copy for organic reach. The trending stories widget shows hot topics circulating right now, perfect for informing op-ed angles, social media campaigns, or other content strategies.

This section displays media outlets and individuals with the highest engagement around these topics. Use it to identify key perspectives that might be missing from the conversation where you could add value through social media, op-eds or letters to the editor. You can also identify potential collaboration opportunities or simply understand who is reaching your target audiences most effectively.

This section shows organic conversations that may differ from the dominant voices in mainstream dialogue. By clicking into discussion threads, you can discover personal anecdotes and commentary from people directly affected by current health disparities. These authentic stories can be invaluable for campaign messaging and help you understand real-world impacts beyond the headlines.