Rapid Response

When anti-health equity attacks emerge, time matters. Access immediate messaging support, strategic counsel and coordinated response resources.

Why Rapid Response Matters?

In today’s 24/7 news cycle, the ability to respond quickly can determine whether truth or misinformation shapes public understanding. For health equity advocates, rapid response isn’t optional—it’s essential. Well-funded anti-health equity efforts routinely flood information channels with misleading narratives designed to undermine your work. When false claims go unanswered, they become accepted talking points that influence public opinion and policy.

Strategic rapid response allows you to interrupt misinformation before it spreads, frame issues on your terms, build credibility through coordinated messaging and helps to stop opponents from controlling the narrative.

See Something?

If you identify misinformation, disinformation or a coordinated attack, alert us immediately at rapidresponse@healthequityworks.org. Your early warning will help the network mobilize faster.

Two Ways HEW Supports You

1. Direct Partner Support: Rapid Response Strategy

Facing a local attack, communications crisis or media challenge specific to your organization? Our team provides tailored rapid response support for your unique situation.

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2. National Rapid Response Center: Field-Wide Support

When coordinated attacks or widespread misinformation threaten the health equity field, the National Rapid Response Center activates to support the entire network:

  • Alert System

    Receive timely email alerts detailing the threat, key facts, risk level, and recommended response timeline

     

  • Ready-to-Use Resources

    Access message-tested talking points, social media content, press statements, and explainer videos

  • Coordinated Strategy

    Join briefing calls, get press coordination assistance, and amplify your response through digital strategies

  • Spokesperson Support

    Connect with media opportunities and receive interview prep to deliver compelling, on-message content

  • After-Action Learning

    Participate in debrief sessions to refine our approach and strengthen future responses

Ready to be a voice for health equity?

Nominate yourself or someone you know for the Speakers Bureau. Speakers will get connected with media opportunities when they matter most. We'll prep you, match you with journalists and help you deliver powerful messages that counter misinformation and advance the conversation.

Learn more about the Speakers Bureau