Every day, millions of people turn to social media for news or information on how they can live their healthiest life. HEW and featured guest Shakirah Hill Taylor of Fenton present a training on how to tap into social listening to strengthen your campaigns and communications.
We covered how the recently launched National Dashboard provides real-time insights into social media conversations related to health equity. The dashboards are designed to help:
Spot media opportunities to shape the debate on trending stories;
Identify influencers who are driving the conversation; or
Understand how everyday people talk about issues impacting their lives
Speakers:
Shakira Hill Taylor
Chief Digital Officer, Fenton
Brian Erickson
Director of Digital Strategy, Health Equity Works
Max Hartenstein
Media Research Associate, Health Equity Works
Explore the dashboards here and keep an eye out for future trainings!
The Speakers Bureau brings together trusted voices who can speak out on racial health equity and help shift public narratives in key moments. You don’t need to be a media expert to be nominated—just committed to the mission and willing to develop your skills with our support.
This webinar was hosted for partners to learn about the nomination process, understand the qualifications and expectations for participation in the Speakers Bureau and get answers to your questions and guidance on next steps.
Speakers:
Kimberly Hall
Executive Director, Health Equity Works
During this session, FrameWorks Institute shared its ongoing research on the ways in which mindsets shape public opinion—and how we can use these insights to strengthen our communications strategies for advancing health equity.
Speakers
Katy Evans
Senior Director of the Health Justice Program, FrameWorks Institute
The FrameWorks Institute partners with advocates, researchers, storytellers and coalitions to reframe social issues. Through rigorous research on culture, cognition and communications, FrameWorks helps build framing and narrative strategies that deepen understanding of complex problems and catalyze action to make our world more just.
